Is your written content calendar looking a very little sparse this 7 days? Or possibly you just revealed a terrific web site publish and aren’t guaranteed how to continue to keep the momentum likely. Never ever fear – with a tiny creativeness, you can repurpose your finest information into new, engaging pieces that will draw in viewers and followers.
Right now we’ll get a closer seem at three straightforward ways to get started with content repurposing, and how to establish which content warrants a further dive.
What is Articles Repurposing?
Articles repurposing is the approach of taking current material and turning it into new, fresh new written content. This could be everything from a site put up to an infographic to a movie or podcast episode.
Material repurposing is a great way for chaotic enterprise house owners and entrepreneurs to make their existing information stretch further, and enable it carry on to crank out new site visitors, prospects, and engagement both on-web-site and off.
It is not just for modest firms, both. Loads of huge-name brand names follow content material repurposing as a way to streamline their content material generation attempts.
But not all material is established equal. In advance of you get started, it’s vital to know which written content to repurpose and how to decide on your plan repurposing formats.
Picking out Your Cornerstone Material
In most situations, content material repurposing is value the exertion only when the first piece of content is now showing guarantee. The unique content — sometimes identified as cornerstone content material — really should commonly be on the extended aspect, and it must previously be demonstrating that it resonates with your audience.
To determine whether or not your material is resonating, choose a search at your analytics and social media insights.
Specially, look for metrics like:
- Common time on site
- Normal watch time
- Engagement rate
- Variety of shares
- or any other metrics that suggest a higher stage of interest.
Any outliers on the great facet of the graph could be a good candidate for repurposing!
1) Create a Online video from a Blog Submit (and Vice Versa!)
If you’ve penned a well known site article, there’s a very good prospect it would make for an fascinating movie, much too! This is a single of the most effective methods to repurpose a fantastic web site article. Men and women consume written content in unique strategies, so this is a wonderful way to reach out to new audiences who choose audio or visual written content.
Your online video can be as basic as recording oneself examining the write-up aloud, or turning vital points into an engaging slide presentation with a voiceover.
Not only will this give your audience another structure to take in your articles in (which can be especially practical for visible learners), but it can also assistance raise your attain and engagement on social media platforms like YouTube and Facebook.
The same approach can be followed in reverse. If you have a excellent movie or a different very long-format piece of content material like a podcast, you can very easily repurpose them into a site publish. An uncomplicated way to get started is to use a transcription resource like Otter.ai to deliver and clear up a whole transcript of your video or podcast episode. Next, make any edits important to strengthen the circulation and formatting and add it to your weblog.
Don’t overlook to embed the unique information as nicely to give people different ways to engage with your recently established put up.
2) Change a Podcast Episode Into Audiograms
If you’ve bought terrific audio written content from a podcast episode, do not enable it go to waste! You can simply build partaking audiograms from your greatest podcast episodes making use of free or inexpensive resources like Headliner.
Audiograms are brief, shareable movies that merge audio with nevertheless visuals, and they are fantastic for endorsing your podcast on social media. Furthermore, they are quick to make – all you require is a limited clip of audio and a even now picture or video clip file. Generally, a picture or two of the speaker and your Podcast deal with art is plenty of to make a fantastic audiogram.
Audiogram equipment like Headliner feature effortless-to-use templates, and they can even take some of the perform off your shoulders by routinely building audiograms from your most current episode. You can even establish a template from scratch for a a lot more personalized audiogram.
The moment you have created your audiogram, be guaranteed to article it on social media and include things like a link to your podcast episode so men and women can hear to the full issue. A single of the best strategies to leverage audiograms for extra engagement and arrive at is to insert them as Instagram Reels or upload them to TikTok.
3) Transform Various Associated Blog Posts Into an Book
If you’ve acquired a couple of weblog posts on the similar subject matter that have performed nicely, look at turning them into an E-book! This is a great way to breathe new lifetime into your best content even though also furnishing benefit to your audience.
An E-book is a lengthy-type piece of articles that people can obtain and read at their leisure. It is the fantastic format for in-depth guides or other comprehensive details.
To change your site posts into an Ebook, start out by examining your current articles and identifying any gaps. Then, compose any new sections essential to fill those gaps and edit almost everything for movement and clarity. When you have all your information in a person put, structure it into a PDF or a different effortless-to-examine format.
You can also jazz up your E book with visuals like charts, graphs, and images to crack up the textual content and make it more participating. If you are not sure the place to begin, test out Canva’s E-book templates for some inspiration.
As soon as your E book is comprehensive, advertise it on your blog and social media platforms with a phone-to-motion (CTA) that invites men and women to obtain it. Do not ignore to gate your articles by inquiring for an electronic mail handle just before your audience down load it. That way, your new guide magnet will work additional hard for you by serving to to establish your checklist!
There you have it – three straightforward techniques to repurpose your best content material. By employing these strategies, you can give your audience new and enjoyable methods to take in your written content though also breathing new life into your older posts.
By picking your cornerstone information strategically, and maximizing your content’s attain and engagement by sharing across channels, your best content material can perform even more challenging for you and your small business!
Do you have a preferred way to repurpose your site information? Share it in the comments beneath!